Periscope is all about real-time streaming. Anyone from around the world can view your stream to see what you have to offer. This is a new way of delivering multimedia content that embraces people power. Anyone can comment and express their views in real-time.
So what exactly does this have to do with helping your business?
1.Conduct Q&A Sessions: Businesses are often accused of not opening up to the general public. Periscope is an easy way of conducting real-time Q&A sessions.
A great way to use it is to setup an interview with the company founder or some other important figure. You set the parameters of the session and customers can feel like they’re really in the room with them.
2.Live Customer Support Streaming: Nothing irritates a business more than queries about the same issue. If you’re in a situation where you’re answering the same questions over and over again, it may be time to change the way you operate. Stream live to your existing customers and answer the most common customer service queries at the same time. The best part about this is it also frees up your customer support lines for more complex issues.
3.Insightful Tutorials: Sometimes products and services aren’t always clear. You might think it’s obvious how they’re meant to be used, but this isn’t always the case for customers. To make things easy for them, start some live tutorials where you can show customers how to best take advantage of your products and services. You could also conduct live product demonstrations. Companies have used this to unveil new products and show people how they work.
4.Launch a Flash sale: Encourage people to view your live streaming service by offering flash sales exclusively for viewers of the stream. Here’s an easy way to do this:
- Use one of the other ways to benefit your business in this article.
- At the end of the production, launch a flash sale.
- This flash sale may only last a few hours and the only people who have the right coupon code are those on the stream.
This benefits your business on a number of fronts.
First of all, you get more people to visit your website to view premium content. On the face of things, this enhances the traffic on your website. It could see you rise up the Google search engine rankings, and thus puts you in a better position to capture more customers.
You also drum up anticipation of the next flash sale. You’ll have customers raving about how much value your organisation is offering them. The trick is to get into the habit of offering random sales. Make them truly random.
Even when you don’t offer a sale, customers will still be viewing your Periscope stream.
5.Bring Audiences Behind the Scenes: As we mentioned above, transparency is a big issue within the world of business. Become more transparent by bringing your customers behind the scenes. With the right equipment, you can take customers into your company offices and show them what you’re doing.
There are lots of ways you can conduct this sort of production. You could have live sessions with a different worker within the company. You could have interviews with various operatives. Or you could simply show people where all the magic happens. By bringing more transparency to your business with Periscope, you’re making yourself a more likeable company. People are going to be more receptive to working with you. As you can see, Periscope has lots of uses and all these uses bring a whole range of benefits to your business. This is why so many companies are investing in Periscope today!
Have you started using Periscope yet?
This article was shared from Giveaways4moms.com